MASTER IN INBOUND MARKETING

siwoha240

Remember that segmentation is important to optimize the investment made in advertising and improve the effectiveness of the impacts and personalize the messages according to the target, the channel and even the sociodemographic level.  & SALES AUTOMATION Lead the digital change I want to sign up.



Benefits of segmenting the target audience Once Phone Number List   we have discovered what target audience segmentation is for and how to do it, it is interesting to know the benefits that applying it can have in our own company. Keep reading! 1. Reduce costs First of all, segmenting the target audience is useful to optimize our resources, that is, the budget destined to attract customers.




This is because, once we define the target, we limit it and are much more specific when addressing it. Before having defined the target, we probably launched advertising on many channels where it may not be found. For example, it makes no sense to invest a large amount of money in a television advertisement for our brand if our target is 18 years old and spends the day watching videos on TikTok.