Top 10 trends of video marketing in 2021

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About what is video marketing, and why you need to use this tool now, we wrote in the last article.

We will remind, video marketing is a direction for promoting business on the Internet with the help of video content, which is increasingly exciting online space.
Why monitor trends at all?

To quickly implement new and popular, and have time to collect the most cream in sales, recognition or promotion of your Internet projects. By understanding what is happening in the promotion market, you will be able to skillfully combine and select tools that will suit your business.
Let's turn to the statistics.
According to Wyzowl, there are 3 key trends of video marketing:

    68% of consumers prefer shopify website design  to watch short videos to learn about new products or services.

    39% of consumers prefer to watch training videos from brands.

    87% of marketers use YouTube video in their strategy.

    84% of marketers use the social network Video in their strategy.

    94% of shoppers viewing video видеоabout products/products

    84% of buyers decided to buy the product after watching a video about it.

    80% of consumers continued to buy software or app after пwatching a video about it.

These figures show that training/explaining videos and reviews become an integral part of customers’ journey to purchase.



Having analyzed additionally various sources and articles, we can distinguish 10 main trends.
Video marketing Trends in 2021:
Short videos - the trend persists and is gaining momentum.

Everyone is tired of long and long-dolen videos, attention quickly dissipates, you need shorter, lacone videos with a clear offer at the very beginning (i.e. you need to have time to sell the idea so that your video is watched). Even live broadcasts became shorter: instead of 40 minutes 15-20 minutes.

    Teaching videos/views.

It is important to train consumers to use their products/goods/services, and some questions and objections are immediately closed. This is an excellent element of warming up for sale.

Educational videos are one of the most popular types of video content: frequently asked questions, knowledge bases with video reviews and video instructions, product/good reviews, online learning (courses, master classes, webinars, marathons).