It is important that you always focus

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Good USPs are concrete clearly formulated relevant individually* convincing detectable * When it comes to topics such as shipping costs, return policy, etc., individuality is of course only possible to a limited extent. But maybe you can find another powerful feature that no one else can imitate so easily?! Good USPs on all landing pages The Chocolate Company lists its USPs on every page, such as “handmade” or “also organic and low in sugar”. Good USPs can, for example, provide (short) answers to the following questions.

What makes your company so special? Why should customers buy from you and not from India Car Owner Phone Number List the competition? What can customers only find with you? What advantage/benefit do customers have from ordering in your online shop? What do you do to meet customers’ wants and needs? What special services do you offer? How do you solve your customers' problems? Zalando uses unique selling points in the header TRG listed Zalando as a best practice example in its study on the conversion header. The company communicates its USPs very clearly and thereby impresses customers. on the user when formulating your USPs ! It's not so much about self-congratulation as it is about addressing the user's wishes and concerns.




For potential customers, free shipping can be just as convincing an argument as the fact that the products are manufactured in an environmentally friendly manner. Step by step to your unique selling point But how do you come up with good, truly unique USPs? You can proceed as follows: 1. Analyzes the competition How are your competitors doing it? Look at the competing online shops and analyze which USPs are used in your industry. If the others don't mention any USPs yet, you can laugh up your sleeves and outdo them with your uniqueness.  2. Name the strengths of your company, your employees and your products/services It's best to sit down as a team and brainstorm.