Optimize account for Google Analytics GAor

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Development team changes the site. How To Use Google Optimize In Four Steps Now that we've talked about what Optimize can do, let's talk about how to do it. To run tests in Google Optimize, you must first create an Optimize account and install the Optimize script on your website. We recommend setting up Google Optimize via Google Tag Manager GTMfor faster, more consistent deployment across your site, and once you're up and running, you can start building your tests with these four steps Create an account. Prepare your test. Operate and monitor performance. Analysis of the

results. Create an account For the nitty-gritty of creating a Google Optimize account, Google Support has a great guide to setting up your Universal Analytics . Once you're in your Google Optimize account, it will prompt you to add a property. This hierarchy is similar to the accounts Phone Number Data and properties within Google Analytics. Once you have your property, it's time to install Optimize on your website. We recommend installing Optimize using Google Tag Manager, as this will allow flexibility in how and when you deploy Optimize, for example, you can easily pause the tag if you take a break from testing. Once you have everything set up as shown, you'll need to go into GTM's preview mode and make sure your tag is working where and how you want it. Use this preview in GTM to confirm that the



optimization tag is working correctly for the pages you want it on before publishing the tag on your live site. Once you're done, you're ready to create your first Google Optimize experience. Prepare your test Once you're set up in Google Optimize, it's time to select the top right Create Experiment button to set up your test and choose parameters. First name your experiment something that hasn't been used before, be sure to include information that will differentiate it from other tests you might run, and under the name, you'll include the URL of the page you'll be testing, which is called the editor page. Next, you will.