|
|
Was a personal and humanitarian vision. He first said that for any task generated by artificial intelligence, it must apply something that it does not have and will never have like humans. This is the standard. He also pointed out that trust cannot be inspired, and this is a profession that is very much based on trust between people. The third question is that for e, creating and processing everything with everything it collects is what you are dealing with The system is accessible. Humans, on the other hand, create with what is not public, private, and inaccessible. We also create with what we hide.
The death of mediocrity Finally, Ogilvy’s CEO talks about what she believes could be a beneficial effect in creative work in advertising: it. Gutierrez emphasized that AI can help achieve repetitive and standardized creativity, but it Iran Telegram Number Data cannot break the mold. With this, he mentioned the fact that a portion of the work currently coming from institutions that is described as creative is Like the professionals who perform it are referred to by this word, following a very obvious and standardized pattern which makes all ads look very similar. He points to the example of car ads currently being produced, most of which are nearly indistinguishable apart from the car model featured.
Believes that can help make such advertising faster and more efficient, but it seems incapable of generating truly out-of-the-box ideas. The upshot of this is that if it is possible to do most of the day-to-day work that creatives do now, the mediocre ones who can only do it will be exposed. It seems like anyone here can be creative, E says, and if AI can do standard jobs, maybe it turns out there aren't so many anymore. RELATED NEWS Mobile carriers use to create ads Microsoft launches audio-generating AI capable of simulating human voices The ability to get off the beaten track was presented at the panel, which ended with creative Jose Luis Esteoé presenting.
|
|
發表於 2024-3-13 11:45:19
收藏