The conversion funnel is a conceptual

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Are you already clear which tools to increase turnover are best for you? If you still have doubts or would like more information, don't worry!With the right strategic approach you can ensure that your company appears to thousands of potential customers interested in your services and products. Do you need support to make the most of the conversion funnel? No problem! you can build a loyal and long-lasting relationship with your customers, from which both parties can benefit; you can provide those who come into contact with your company with exactly what they are looking for, whether it is still generic information or a service or product. This is precisely why the conversion funnel was born: a marketing method that allows you to optimize the chances of meeting new commercial opportunities, maximizing profits. Do you want to adopt this approach in your company? In this guide to the conversion funnel you will find out in detail what to do and what to avoid in building the right method for your business.

What is the conversion funnel and what are the main steps? model that allows you to ideally recreate the path of your company's typical customer towards a specific objective. For example, towards subscribing to the newsletter, towards downloading the catalogue, towards purchasing. It is starting from the conversion funnel that it is possible to direct one's commercial and marketing effort, monitor the progress of the strategy and intervene promptly in the event of a gap compared to Agent Email List the initial objectives. Why do we talk about a "funnel"? The conversion funnel is represented with a conical shape because it is divided into steps. At the top, we find that typical customer (in technical jargon) who is aware of his problem but doesn't know how to solve it; in the final step, we find the Buyer Persona who has already acquired all the information necessary to direct himself towards a specific service or product and who is therefore about to contact the company or purchase.





As is physiological, in the first step we find many Buyer Personas, which decrease as we continue through the funnel. The conversion funnel is a method that has been adopted and has become known especially in recent years, with the launch of marketing strategies. In reality, if we think about it in depth, this conceptual model also takes offline purchasing habits into account. We imagine the typical customer higher up in the funnel as the one who passes by our shop window and looks inside; in second position, we find that Buyer Persona who enters our company and asks us for information on our products and services or, perhaps, looks around to understand their characteristics; finally, we find the person who asks us for a quote. Well, the same path also happens on the Web, but on a virtual space (the website, social networks and so on) and no longer "physical". The objective is always the same: to follow the user's journey () and ensure that, at whatever stage they are at, they come into contact with our company.