|
What I mean by this? Well, let's suppose that you type a term into Google and find a landing page or content that, to be read, demands that you share it on a social network. More or less so: image Is it possible to feel the irritation? That is a way to get more leads or increase reach on social networks. Of course, there is nothing wrong with using landing pages or wanting content to be shared on social networks. In fact, those are two strategies widely used in marketing and are important for generating leads. But using this as the only resource or permanently to improve results can end up having the opposite effect.
Having the appropriate links, keywords with a high search volume USA WhatsApp Number Data and the best anchor texts to position this type of content is no longer enough. Now, with this new positioning factor, the achievement of the search objective must be resolved prior to requesting any type of information. That is, giving the user a response should be the priority, without asking for anything in return. And the conversions? Conversions become the consequence of a relationship built continuously and positively between the user and your blog.
Therefore, a choice will have to be made. The first option is to give all the information, but ask for something in return for it. The other is to give information, charm the user, invest in a lasting relationship so that he finds his answers and, at some point, gives you the information. We will call it long-lasting . And you, which one would you choose? I'll give you a hint: I would bet on the second. But how do I achieve the search objective? Well, you read everything and until now you understood all the good intentions of Google, the effectiveness of basing its results on user experience. But… how to transform your content into those that rank first? How to realize the user's goal? Well, here we go. There are two main factors. - You must have a deep understanding of what drives a user to search.
|
|