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Users can discover Reels in the Reels tab of your profile or the Explore tab of your Instagram feed. Reels is very popular with Millennial and Gen Z users. According to research from Social Insider, Reels are typically the best-performing video content on Instagram, with an average engagement rate of 1.48%. However, engagement on Reels is down 20%, so it’s important to keep an eye on trends to take advantage of Instagram’s Reels algorithm.

Instagram Reels is the best performing video format  TikTok conten australia number dataset into Reels. However, keep in mind that your Instagram followers may be older than your TikTok followers. You can use Reels to showcase engaging aspects of your brand’s personality and can include hashtags and product tags. Users often view Reels content as more "authentic" than professional video content. Instagram Reels Case Study: Apple As the creators of the iPhone, Apple can leverage the creations of Instagram users to showcase stunning Reels.

Apple's Reels showcases user-generated content from artists, film directors, and photographers to showcase exciting videos showcasing the use of their technology. They are tagged #ShotoniPhone and currently have over 30 million posts. Apple also commissions projects such as portraits and videos to showcase stunning environments or people. This has resulted in a ton of amazing video content on Instagram. This is a great example of a commissioned project between Apple and @northlandscapes.