There no need to collect

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If you are selling a product, bring samples and arrange a hands-on demonstration. Instead of giving an iPad as a gift, use it to collect contacts. In other words, create a dedicated landing page on your website and invite visitors to your stand to fill it out during the fair.  business cards or write down information in a pad. Your new contacts will be able to fill out the online form and get the e-book in their email inbox instantly.

This is a useful activity to do. If you are using marketing automation software, you need to make the appropriate configuration so that you can correctly enter each collected lead into your CRM or marketing platform. Now, you have created the Job Function Email List conditions for an experience to live at the fair and this can stimulate conversation about your company, generating curiosity and potential visitors who will want to participate, listen to your story and become potential leads.



Organize a fair What to do after the Fair with Inbound Marketing Everything we've talked about doesn't make any sense until the leads you get turn into business opportunities. Make sure you have a contact nurturing plan before you even go to the show. As soon as the event is over and people go back to their routine, they will forget about you and your company. To avoid this situation, create a contact nurturing campaign to launch at the end of the event.